to reform the way training is approached and experienced.
Our ideology is simple: Weakness is a sickness which rapidly degenerates the quality of body and mind. The dominant fitness culture is selling you a shallow concept of exercise, keeping you weak and misinformed. Taking the first step towards the eradication of this cancer is the most important thing which you may ever do. It means taking up the ritual of proper training. It means purging the willfully weak people out of your life. It means the burning away of everything and everyone which does not benefit you. Therefore, we at Vengeance, battle weakness here and at home, pledging to help you do the same.
In order to put our vision into practice:
The Barbell Comes First: The pursuit of absolute strength should take precedence before all other training goals. Whether it's to become healthier, more athletic, bigger, or smaller, members of Vengeance are expected to become strong barbell lifters.
Train in small groups: Groups which are small enough to be adequately coached and observed, but substantial enough to engender the vital energy of peer pressure, comradery, and competition.
Personal Training is too expensive and most people don't get great value from it: There is a time and place for everything. And sometimes it's necessary. However, most people don't need it after they have learned the basics of movement and performance. Bringing us back to small group training again--the same quality of training and accountability at less than half the cost.
Your exercise needs to be organized into a program which progresses day after day, week after week, month after month: Simply put, if your training plans are not evolving, neither will you. Most trainers and group fitness establishments know this, yet they put forth absolutely no effort in providing you with intelligent, progressive exercise programming. Instead, they sell you the same generic slop they feed to everyone else. It's cheaper and less time consuming. Stop eating Happy Meals and start learning how to cook like a chef.
All training is sacrifice and you should be making sacrifices as often as possible: As the saying goes, "If you don't sacrifice what you want, what you want will be the sacrifice." At Vengeance we regard training as a daily ritual sacrifice or the highest level of personal hygiene. We realize that not everyone can train everyday, but unlike most every other gyms we want you coming in and training as much as possible. This is why we've kept the cost of the unlimited membership as low as possible.
People are capable beyond what they can imagine: We refuse to enable the typical "I can't" attitude. It is here where you will actually be pushed to train up to and beyond your capabilities. Yes, we will guide you every step of the way using great programming. We've done our best to stock our space with the most important tools and equipment to get you there. However, this is secondary. We are aiming to achieve an environment which breeds a new culture of strong individuals who train together and train often.
to offer something genuine to the world of fitness:
Most fitness instructors and personal trainers forget that they are in the field of fitness education: "Forgetting" is giving them the benefit of the doubt. If your trainer is not preparing you to eventually train on your own, then your trainer is not training you. He's being the typical opportunistic asshole. At Vengeance, our training model and methodology is based on arithmetic and linear strength progression. We see it as our duty to instill this information into everyone we teach, so that one day they will outgrow us and rightfully become a beacon of light to someone else.
If your gym relies on the marketing of it's "high energy workouts", intense music, and cool lighting: You shouldn't expect anything more than a mixture of entertainment and pointless fatigue during your time there. Want to get sweaty and sore? That isn't necessitated by half your income--nor is it an indication that you had a meaningful time at the gym. Your gym probably relies on you thinking it is...
Want to be skinny? You can't exercise the fat off your ass. Go ahead and try. It's certainly none of our business. At Vengeance, it's our business to make you not only stronger, but smarter than these fitness hacks.
No Truce. No Surrender.